Visit China Toy Expo 2026: Connect with Top Global Suppliers!
The China Toy Expo 2026 is returning to Shanghai as the premier event for toy industry trends, corporate licensing, and international trade networking. Known globally as CTE 2026, this major Shanghai toy fair is organized alongside the China Kids Fair (CKE), China Licensing Expo (CLE), and China Preschool Expo (CPE). This “Four-Expo-in-One” synergy offers unmatched sourcing opportunities to connect directly with leading global toy suppliers, verified distributors, and key retail buyers.
Key Exhibition Details
- Event Dates: October 21–23, 2026
- Venue: Shanghai New International Expo Center (SNIEC)
- Exhibition Area: 230,000 m² of modern display space
- Exhibitors: 2,700+ leading global companies presenting over 5,600 brands
- Expected Visitors: Over 110,000 professional trade visitors and international buyers
Major Product Categories & Innovations
The exhibition floor showcases the full spectrum of modern play and retail innovation:
- Art & Collectible Toys, Plush Toys, and Dolls: Featuring trending character designs and limited-edition figures.
- Educational & Smart Toys: STEM sets, interactive learning devices, and AI-driven play products.
- Board Games & Digital Entertainment: Classic card games, strategy sets, and high-tech electronic toys.
- Baby & Preschool Gear: Premium nursery products showcased within the integrated preschool expo space.
- Licensing & Merchandising: High-demand character IPs and commercial properties highlighted in the dedicated licensing expo zone.
Why Attend CTE 2026?
- Direct Supplier Access: Meet certified Chinese manufacturers and established global brands face-to-face to negotiate exclusive wholesale rates.
- Targeted B2B Matchmaking: Participate in specialized business matching sessions designed to connect buyers directly with qualified factories.
- Market Intelligence: Discover emerging market trends, eco-friendly manufacturing materials, and innovative product designs before they hit mass retail.
Where is the SNIEC Exhibition Center Located?
The SNIEC exhibition venue is strategically located in the heart of Shanghai’s Pudong New District:
- Address: No. 2345 Longyang Road, Pudong New Area, Shanghai, China.
- Metro Transport: Directly reachable via Metro Line 7 (exit at Huamu Road Station, Exit 2).
- Train & Airport Access: Situated close to Longyang Road Station (Metro Line 2 and the Maglev Train connection to Shanghai Pudong International Airport).
Conclusion: Plan Your Visit to China Toy Expo 2026
As the market rapidly evolves, attending China Toy Expo 2026 is a crucial step for businesses looking to stay competitive, discover breaking toy industry trends, and build direct partnerships with top-tier manufacturers. Whether you want to expand your inventory with smart educational games, source trending licensed products, or connect with verified global toy suppliers, this premier Shanghai toy fair delivers unmatched trade potential.
Don’t miss out on Asia’s leading B2B sourcing platform. Mark your calendar for October 21–23, 2026, and register early for CTE 2026 at the SNIEC exhibition center to secure your competitive edge for the upcoming retail season!