China's light industry. Fashion in china. Chinese fashion. Сhinese fashion designers.

 

China's light industry is represented in the world quite extensively. But it is difficult to imagine that such a thing as Chinese fashion - it's not a joke. In fact, this phenomenon, which is taking place. It is present in the life of the Chinese, who call themselves metrosexuals.

Names

One of the most famous Chinese brands - Bosideng - 16 years of its existence the firm has won first place in sales of clothing in Asian countries. Above this point, the chief designer of the brand is a girl named Zhu Lin. It was she who determined the direction of a recognizable Bosideng - contemporary avant-garde forms of cutting, combined with traditional Chinese elements, such as painting on silk. Things are not only loved by the Chinese dandies, fashionable to buy them in Japan, USA, Canada, Russia and Switzerland. In addition to women's and men's clothing, the children's line is Bosideng and underwear.

Designer Wu Xuekai - recognized the Hooligan Chinese fashion. A brand Hanwu, for which he is now doing the collection,

 

created for the experimenters. This is mainly clothes for men - an innovative cutting, unusual details. The brand exists as a line of casual, and designer.

Mark Yingdak has long been China's leading manufacturer of leather items - both male and female. Moreover, contrary to stereotypes, leather jackets flight is not restricted. On the contrary, brand designers tend to use the skin in a new incarnation, dresses and blouses can also be leather.

The title of the Chinese fashion brawler long and well established for Zhao Bandi. Each of his show - it's even more theatrical action, rather than fashion. Fashion - just a mouthpiece of the social ideas that he preaches. Its brand name is Bandi Panda and is actively trying to deal with the problems of society. During the last show of his models were dressed as homeless, beggars and corrupt officials. Moreover, in the clothing colors dominated the panda - a combination of black and white. "I think after seeing all this, the world will understand what is happening in China," - said Bundy. Too presumptuous, but the attempt counted.

Strange names.

An entirely different side of China's fashion industry, perhaps not the most enviable, but, in fact, more commonly known - fake-motion. China - a source of 99% spread across the world famous fakes Randy. There just is not awarded the titles of Chinese textiles: the "pseudo-brendmeykery", and "the leaders of imitations." Fact one - Chinese fakes are already indistinguishable from the originals. To the delight of dandies and stingy on the fashion disaster - French and Italian brands. Chinese fakie known models Louis Vuitton, Dolce & Gabbana, Ferre has recently argued that the label «Made in China» no longer mean "low quality". Just in China has its own classification of the quality of products, including counterfeit and, if it is a fake "A" or "B" - this is quite a decent product, sometimes in no way inferior to the original. Faked everything: fabrics, prints, furniture. And here's the thing category «D» «E» - is cheap. Here it may be quite different lining and a random inscription «Italy» by clasps. Price, of course, is also different. If the original bag worth $ 1,000, a good fake is worth 200-300. Bad as fashionable to buy and 20. Here go the same people with different bags of Louis Vuitton. You can play the "find 10 differences."

The high quality of the Chinese counterfeiting is largely due to the fact that the most famous brands sew their products in China. That is, technology and materials - all we know the details. Often, fakie, and the originals are made by the same hands.

The once-sensei himself Pierre Cardin predicted that the 21st century will belong to the fashion industry to Chinese designers. While waiting for the stereotype «Made in China» would become synonymous with quality and prestige.